Name: Stephen Curry signs US$400M contract with Chinese marketing company Li-Ning
Uploaded: 2026-06-05T13:02:43Z
Duration: 4 min 26 s
Description: Cheri Bradish from TMU's Future of Sport Lab discusses the 'pivotal' shift away from the U.S. market to a global market.

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Stephen Curry signs US$400M contract with Chinese marketing company Li-Ning

Cheri Bradish from TMU's Future of Sport Lab discusses the 'pivotal' shift away from the U.S. market to a global market.

June 05, 2026 at 7:30AM EDT