"There's nothing quite like a real book."

By the time those words bring the curtain down on Sean Ohlenkamp's magical video, "The Joy of Books," even the most tech-savvy readers will want to put down their e-readers and stop and think about the pleasure to be found in traditional books.

The art director at the Toronto-based ad agency Lowe Roche recently teamed up with the local T.O. bookstore Type Books to create this stop-motion video tribute to the printed page.

The final film, which is less than two minutes in length, plays out with delightful wonder -- so much so, in fact, that this ode to the pleasure of paper books scored 27,000 views after it was posted on Monday on YouTube. It has since gone viral, amassing over 1 million views.