New reusable packaging program launches in Ottawa

Reusable packaging program launches in Ottawa Here to tell us more about it and how it work is Jo-Anne St. Godard. She is the Executive Director of the Circular Innovation Council.

A new program has launched in Ottawa that will provide residents with free reusable containers from local grocery stores and restaurants.

Called "Reuse Ottawa", the program aims to reduce plastic waste and serve as an example of a "circular economy" that encourages the reuse, repair, and recycling of containers, instead of creating more single-use plastic waste. It is being led by a group called the Circular Innovation Council, with support from the City of Ottawa and Environment and Climate Change Canada.

It was first announced earlier this year and officially launched Thursday.

Organizers have called it the first program of its kind in Canada at such a large scale; however, there are other reusable container programs in operation in Ottawa and elsewhere in Canada in partnership with restaurants. This program differs in that it includes major grocers and offers the containers without an initial deposit.

"So, this is a simple and seamless program for users in Ottawa to be able to get their everyday products at grocery, restaurants, cafes in reusable containers as opposed to a single use packaging container," said Reusables.com CEO and co-founder Jason Hawkins. "There's a fantastic mix of clamshells, bowls, and rectangular containers that are made from durable plastic materials that can be reused hundreds of times. They've been vetted by all of the retail partners, and we've got a lot of high confidence in how these containers are going to be used across this Ottawa system."

A significant portion of Ottawa will be part of the initial Reuse Ottawa pilot program. The catchment area includes Centretown, the ByWard Market, the Glebe, Old Ottawa South, Mooney's Bay, Alta Vista, Greenboro, South Keys and Blossom Park, among other neighbourhoods. People will be able to borrow reusable containers for specific food products at select grocery stores within the area and then return them later to be repurposed. Technology company Reusables.com will provide smart return bins and will be able to track container movements through washing and distribution.

Grocers such as Farm Boy, Sobeys, Metro, and Walmart Canada are on board, and the plan includes an eventual expansion to local restaurants.

The following locations currently offer the containers:

More locations will be added as the program expands.

"(At Metro) right now, it's just the deli," said Michael Rose, vice-president of fresh merchandising at Metro Ontario. "We are definitely looking at all options. In our store, it could be anywhere where there is something that a consumer would take away that has plastic. Could be our cut fruit department, it could be our deli; from there, our hot food counter. We do want to make this bigger and better."

In addition to reducing plastic waste, the goal is also to study how the project operates in Ottawa in order to eventually expand it to other areas.

"The pilot project has been designed and funded to be 12 months. So we'll be collecting all kinds of data in terms of cost, in terms of consumer behavior and uptake, in terms of how many single use plastics we actually eliminate during the pilot itself," said Jo-Anne St. Godard, Executive Director of the Circular Innovation Council.

"Our aim is to expand the program throughout that time as well, and then make it a permanent program in Ottawa and onboard every restaurant, every food service that is interested in being part of the program. So it is a pilot to gather information, but it is absolutely intended to be a permanent program in Ottawa and beyond."

How it works

Containers are free to borrow but must be returned within 14 days. At check out, provide your phone number, or show your Reuser ID on the Reusables app to borrow your container.

Each container has a unique ID on a QR code that is scanned at checkout to assign the container to you. You can borrow as many containers as you want at no charge; however, if you don't return the container within 14 days, you will be charged $10 for each unreturned container. Charges can be reversed once the containers are returned.

The Reusables app keeps track of the containers you've borrowed and shows you nearby participating locations. It will also measure how many single-use plastic containers you've avoided using by participating in the program. The app can be downloaded via the Apple App Store or the Google Play Store.

It does require a credit card. Reuse Ottawa says credit cards won't be charged unless containers are not returned within 14 days.

You do not have to wash your container before returning, but it must be emptied of leftover food.

The returned containers are picked up and a company called Gate Gourmet cleans and sanitizes them before returning them to participating stores and restaurants.

--With files from CTV News Ottawa's Kimberley Fowler