NEW YORK - Lindsay Lohan has a new role: artistic adviser to the French fashion house Emanuel Ungaro.
Ungaro is paring the actress with new designer Estrella Archs as the beginning of what it calls a new consumer-led business model.
Ungaro CEO and president Mounir Moufarrige said Lohan will give an "electric shock" to a label that has aged along with its customers.
He said the move means "adding a super consumer who gives us a direct channel to consumers."
The first joint Lohan-Archs collection will debut during Paris Fashion Week on Oct. 4.
