A war of the windows is being waged in New York City as two opposing office buildings try to one-up each other in imaginative designs made entirely of Post-it notes.
The impromptu competition on Canal Street reportedly began last week after someone used white sticky notes to spell out “HI” on an office window. Employees across the street took notice and began crafting their own Post-it murals.
The street-facing art quickly garnered attention on social media with playful images of Pac-Man, the Simpsons, Spider-Man and music references to Drake (“If You’re Reading This It’s Too Late”) and Adele (“Hello from the other side.”)
Other building is going strong!!! Great job!!!! #canalnotes #postit #postitwars #adlife #hs #nyc #havasww pic.twitter.com/E1LxDUmtk7
— Charles Martins (@C5_Martins) May 13, 2016
A taste of what the other building has been up to.. #postitwar #canalnotes pic.twitter.com/6LYR80XZLD
— kBostley (@kBostley) May 17, 2016
Havas is winning #canalnotes pic.twitter.com/aHhu03kpPM
— Greg (@motylenski) May 13, 2016
.@HorizonMediaInc's Treehouse team lays down the gauntlet #canalnotes #postitwar / @havasnyc @GameOfThrones @HBO pic.twitter.com/2UPFkBBxaY
— Molly Sugarman (@mosugs) May 17, 2016
Winning the #canalnotes battle in the #postitwar pic.twitter.com/DuUcEuwiJJ
— andrea raymer (@andrealr123) May 17, 2016
Here's our answer, designed by my team! @HorizonMediaInc #postitwar #canalnotes pic.twitter.com/1PFKyRpLG6
— Melissa Thomas (@meliss_thomas) May 17, 2016
Someone's peeking.. #postitwar #canalnotes pic.twitter.com/rdoiL3hhVK
— kBostley (@kBostley) May 13, 2016
First few days at the new gig have been pretty good. Proud of the collab on this one. #postitwars #canalnotes pic.twitter.com/AiYGj5XnYV
— Bryan Haker (@bryanhaker) May 11, 2016
The office-supply sensation has earned a global following, with people around the world posting similar window designs under the hashtag #CanalNotes.
Hi #canalnotes, tag us in! #gameon #postitwar ❤from #the6ix #wethenorth pic.twitter.com/5cuwrdwW78
— Matter and Form Inc. (@MatterandForm) May 17, 2016
According to Adweek, the employees behind the Post-it art work at several advertising companies, photo agency Getty Images and other creative industries.
A similar Post-it rivalry in Manhattan emerged last December after a Santa design appeared in a window on 26th Street and Sixth Avenue.