NEW YORK -- It's a promotion that could be straight out of the "Mad Men" Don Draper playbook.

Brooklyn's famed Peter Luger steakhouse has teamed with Madame Tussauds to have celebrity wax figures mingle with patrons -- promoting the easing of coronavirus pandemic restrictions on indoor dining in New York City.

A wax Jon Hamm -- known for his portrayal of ad executive Draper in the hit TV series -- could be found at the restaurant's bar today with a cocktail in hand.

Other figures on loan from Madame Tussauds include Michael Strahan, Jimmy Fallon, Al Roker and Audrey Hepburn in Holly Golightly of "Breakfast at Tiffany's" mode.

Restaurant vice-president Daniel Turtel says Peter Luger "thought this would be a fun, safe way to fill some of the seats that need to remain empty as we continue to fight the pandemic."

As of Friday, restaurants in the city were allowed to fill 35 per cent of their indoor seats, up from 25 per cent previously.

Peter Luger, in business for more than 130 years, will keep the mannequins until Monday.

After that, they'll return to the recently re-opened Madame Tussauds in midtown Manhattan.