Explore Lethbridge app aims to cut through noise when looking for something to do

Tourism Lethbridge has launched the Explore Lethbridge app, to help put the city's tourism offerings into the hands of locals and visitors.

Tourism Lethbridge has officially launched its new Explore Lethbridge app.

The app is available online, with no download required, at https://app.tourismlethbridge.com/.

The platform is helping to put the city’s diverse tourism offerings into the hands of locals and visitors alike.

The app debuts with a curated experience called “Sip, Taste, Explore” that invites users to discover a mix of culinary hot spots, local attractions and retail shops.

Tourism Lethbridge says the app will serve as a hub for everything happening in the city.

“We have so much on our website (and) there’s so much on everybody else’s websites, so between ourselves, between our partners, between the local businesses, there’s so much out there and when you Google what’s there to do in Lethbridge, you get a million different things,” said Dominika Wojcik, Tourism Lethbridge senior director of communications.

“What we’re trying to do is really curate those experiences for people, so that they can just pull up the app and have everything in one spot and be able to quickly figure out where they want to go.”

Tourism Lethbridge worked with the University of Lethbridge to develop the app.

The platform will also provide the organization with check-in data to help identify visitor interests and movement patterns throughout the city.