Emergency Health Services Alberta rebranding to Alta Paramedic Health

Emergency Health Services Alberta is no more; in its place will be Alta Paramedic Health.

The rebranding announcement was made Friday morning.

During the announcement, vehicles were unveiled, showing the new name and logo.

Alta was noted at the announcement as meaning “tall” as well as being the common shorthand for Alberta.

Officials called it “a new name for a new era.”

They said it symbolizes “standing tall for our people, our partners and for all Albertans.”

Anne MacDonald, chief of operations, said although the name is changing, the organization’s purpose is not.

“We will still be there in the most critical moments,” she said.

“Our new name and identity are deliberate and meaningful.

“This change brings together who we are today and who we are becoming.”

Les Fisher, managing director, similarly said it will “build on the strong foundation already in place while positioning us for the future.”

He said getting it right was important, as paramedics “literally wear their identity on their sleeves.”

He said the change “supports a broader modernization effort” focused on “matching care delivered to what the patient actually needs.”

Three priorities were cited, including “caring for our people, serving the people of Alberta (and) modernizing with purpose.”

The change will be rolled out “over the coming year-plus.”

According to officials, the organization has roughly 4,200 staff and 400 vehicles.

Officials said the new name and logo would appear as staff uniforms and vehicles are naturally cycled out and replaced.