It might look like a fashion show on the surface, but for many on stage, it’s something much more personal. Thirty non-professional models took part in Calgary’s second annual Sober Runway — all of them individuals in recovery from addiction. The event brings together participants from six addiction and mental health treatment centres, with the goal of changing how people see recovery and helping build confidence among those working to stay sober. For founder Suzzy Anibueze, the message is personal. She says she is in recovery herself and created the event after seeing how often addiction and mental health were treated as something people don’t talk about. “Imagine coming from a place of shame, a place of isolation, to the light, to a room like this where people are celebrating you and applauding you,” she said. “It definitely is going to boost their self-confidence.” Anibueze says she hopes the message resonates in communities where mental health is still difficult to talk about and where seeking help can still carry judgment. And for the participants, the runway is only part of it. Brian Hamel, executive director of the Recovery Coach Academy of Canada, took part as a model for the first time this year. He says that sense of belonging is what makes recovery stick. “To be able to let loose, to just have some fun, and smile at what recovery can do — who would have thought?” he said. In the weeks leading up to the show, participants take part in fittings, rehearsals and group sessions, which helps build connection and confidence. The event also received support from several organizations, including funding from the government. Organizers hope to continue the show in future years, with the aim of raising awareness around recovery and mental health challenges. The show closed out Recovery Week Calgary, which features workshops dedicated to mental health and addiction recovery.