Airbnb offers US$750 to pull in first-time hosts in FIFA World Cup cities

Field work continues at BMO Field as the City of Toronto and MLSE complete the first phase of upgrades in transforming the space into the 2026 World Cup ready Toronto Stadium in Toronto, on Tuesday, Sept. 23, 2025. THE CANADIAN PRESS/Sammy Kogan

Travel rental platform Airbnb is rolling out a US$750 incentive to attract new hosts in the 16 North American cities gearing up to welcome millions of visitors for the FIFA World Cup in mid-2026.

New “entire home” hosts who successfully fulfill their first guest stay between now and July 31 will qualify for the payout under the program, Airbnb said, describing it as the company’s largest-ever incentive for new hosts.

Last month, FIFA said it received more than 500 million ticket requests for the 2026 World Cup during a 33-day application window.

Demand for lodgings during the FIFA World Cup, which is being co-hosted by the U.S., Canada and Mexico, has been skyrocketing. On match days, vacation rental prices are up as much as 50% from a year ago in some host cities, according to travel data firm AirDNA.

Airbnb expects hosts in the New York-New Jersey area, Boston and Los Angeles to earn the most during the tournament, projecting per-host earnings above $5,000 in all three markets.

Beyond the three host nations, FIFA received most ticket applications from Germany, England, Brazil, Spain, Portugal, Argentina and Colombia.

The World Cup could provide a much-needed boost to U.S. international inbound travel demand, which was down 5.4% through November 2025, per the U.S. National Travel and Tourism Office.

Reporting by Aishwarya Jain in Bengaluru; Editing by Devika Syamnath, Reuters