Tourism season at Parlee Beach in N.B. to be extended to October

New Brunswick is extending Parlee Beach’s tourism season to mid-October to increase tourism revenues.

The tourism season at Parlee Beach Provincial Park in Shediac, N.B., is being extended.

The season previously closed in early September, but the season is now being extended until Oct. 12.

“Beaches are a key attraction for visitors coming to the province, and are also extremely popular amongst the locals,” said Tourism, Heritage and Culture Minister Isabelle Thériault.

“This is why we are extending our parks seasons to best meet visitors’ expectations. Promoting tourism icons like Parlee Beach Provincial Park and growing our regions are at the heart of our tourism strategy.”

The province says they spent 100,000 in the latest budget for the extension as part of the province’s tourism strategy, which aims to increase annual tourism revenues by $1 billion, with the goal of $3.7 billion in five years.

The provincial tourism strategy includes expanding the seasons in high-traffic areas like Parlee Beach.

“Extending the season at Parlee Beach is excellent news for both visitors and tourism operators across the region,” said Ginette Doiron, CEO of the Tourism Industry Association of New Brunswick.

“As home to the warmest salt water in Canada, Parlee Beach is one of New Brunswick’s signature destinations and an important draw for visitors from across the country and beyond. Extending the season allows more people to experience everything that makes this area unique, from its unique coastal beauty to its vibrant Acadian culture and local businesses.”

For more New Brunswick news, visit our dedicated provincial page.