Tourism Winnipeg turning April Fool’s Day prank into reality

Tourism Winnipeg took part in the April Fool's Day fun with its new middle child campaign. (Source: Tourism Winnipeg)

One local organization is turning its April Fool’s Day prank into a reality following positive feedback.

On Tuesday, Tourism Winnipeg jokingly announced its ‘Canada’s Middle Child’ campaign, saying that after “extensive research’ it determined the city has middle child syndrome.

Tourism Winnipeg said the campaign would aim to get people to pay attention to the country’s middle child, characterized by its competitiveness, low self-esteem, and feelings of isolation.

On Wednesday, the organization posted that though this campaign started out as a gag, it’s decided to move forward with the strategy due to an “overwhelmingly positive response.”

“Like many middle children, Winnipeg is innovative, humble and completely unforgettable,” Tourism Winnipeg said in an Instagram post.

“Whether you’re stopping by on a road trip or making us the main event, Winnipeg is ready to surprise you this summer.’

The Canada’s Middle Child campaign is expected to kick off next month.