The 110th annual Santa Claus Parade -- the longest running of its kind – drew crowds of families to a snowy downtown Toronto today. Many more will crowd around television screens later in the day, as the festivities will be broadcast on CTV across Canada starting at 4:30 p.m. local time. The parade started at 12:30 p.m. at the corner of Bloor Street West and Christie Street and proceeded south past the Ontario legislature and University Avenue before ending up in the St. Lawrence Market area. Eager parade-goers were treated to 31 floats -- more than ever before in the event’s 110-year history -- plus the big guy in the red suit himself. Here are some highlights from the parade's history: Here is a map showing parade photos shared on social media. Click on each icon to see them.