Drake's courtside lint-rolling ritual inspires official Raptors roller

In an apparent attempt to capitalize on the courtside lint-rolling fad started by Canadian rapper Drake, a custom roller has been created ahead of Game 5 of the Raptors-Nets NBA playoff series. (@Raptors)

In an apparent attempt to capitalize on the courtside lint-rolling fad started by Canadian rapper Drake, a custom roller has been created ahead of Game 5 of the Raptors-Nets NBA playoff series.

In a Twitter post on Wednesday, the record label owned by Drake -- Octobers Very Own (OVO) -- shared an image of a black and red lint-roller. It was created by OVO, Bounce and the Raptors.

The image of the roller was later retweeted by the Raptors.

Drake, the Raptors' global ambassador, started a lint-rolling craze after he was seen zealously cleaning his pants during Game 2 of the Raptors' NBA playoff series against the Brooklyn Nets.

The lint-rolling episode was caught on video, and the oh-so "Fancy" singer shared a still image of his courtside grooming regiment on his Instagram page.

He later shared an image featuring the word "lint" crossed out, with the hashtag #WeTheNorth and the Raptors' logo at the bottom.

The award-winning singer, was then mimicked and mocked by some Raptors fans.

The lint-rolling fad was even picked up by Swedish furniture giant Ikea.

In a Twitter post on Wednesday, Ikea Canada said it is handing out free lint-rollers ahead of Game 5 of the Raptors-Nets NBA playoff series.

The Toronto team is set to play Brooklyn tonight at the Air Canada Centre at 7:30 p.m. ET.