38 new Guinness World Records set at London Marathon

The Virgin Money 2019 London Marathon brought its usual crowds today, with many participants dressed up in costumes ranging from charity ribbons to nuns.

Eliud Kipchoge of Kenya won his 10th consecutive marathon, with his time of 2:02:37 -- the second-fastest marathon time run on a record-eligible course, just behind his world record time he set in Berlin last year.

This is Kipchoge’s fourth London Marathon title.

Kenya’s Brigid Kosgei became the youngest female London Marathon winner at age 25.

Thirty-eight new Guinness World Records were achieved as well, mostly to do with marathon times while the participant is in costume, including “fastest marathon dressed as a tent (male),” and “fastest marathon in a full-body animal costume (female).”

Canadians hoping to break records or set new standards have a chance at the upcoming Scotiabank Toronto Waterfront Marathon on Oct. 20, 2019, the race accepts world record attempts in either team or individual categories, including costumes.

Thunderbirds are... done! These @metpoliceuk employees achieved the record for the fastest marathon in a six person costume in 5:59:33. Congratulations to Charlie Farge, Ceyhun Uzan, Rob Jones, Dave Brennan, Helen Smith and Andy Moulden! ���� #LondonMarathon #GetInspired pic.twitter.com/LERpMvOg5l

— GuinnessWorldRecords (@GWR) April 28, 2019

Oscar White has achieved the record for the fastest marathon dressed in a tent (male) in 3:57:05 for @OutwardBoundUK ��‍♂️#LondonMarathon #Tentman pic.twitter.com/77JsstkpHl

— GuinnessWorldRecords (@GWR) April 28, 2019

Matthew Collins has secured the record for the fastest marathon dressed as a post box (male) with a time of 3:14:32. Matt is raising money for @DementiaRev in honour of his uncle, who was a postman who suffered from dementia in his later years. #LondonMarathon #GetInspired pic.twitter.com/HpUnwju0Dh

— GuinnessWorldRecords (@GWR) April 28, 2019

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  Kenya's Eliud Kipchoge wins the first place in the men's race at the 39th London Marathon in London, Sunday, April 28, 2019. (AP Photo/Alastair Grant)

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  Runners take part in the 2019 London Marathon, over Tower Bridge in London, Sunday April 28, 2019. (Aaron Chown/PA via AP)

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  Britain's Prince Harry, centre, poses with the winners of the 39th London Marathon, Kenya's Eliud Kipchoge who won the men's race, left, with Kenya's Brigid Kosgei who won the women's after the presentation ceremony in London, Sunday, April 28, 2019. (AP Photo/Alastair Grant)