Listen up fans. It's no more Heidi Montag and Spencer Pratt to you.

With "The Hills" careening towards its underwhelming end this season, husband-and-wife duo Montag, 23, and Pratt, 26, are getting spiritual and changing their identities.

Now to be known as White Wolf (Montag) and Running Bear (Spencer), the "Speidi" stars have donned new Native American names. They've put them out there for the universe to notice --and, hopefully, some L.A. casting agents.

The move, says Pratt, is sincere. It's all about being known with names "our creator has given us," he says. But not the creator who pays their MTV cheques.

This "spiritual" rebranding comes from two of the most astute PR manipulators in Hollywood.

Montag herself generated a golden PR bonanza last year with her obsessive plastic surgeries.

In a 2010 interview with People magazine, Montag confessed to undergoing 10 plastic surgeries in one day.

Montag also sprung for breast augmentation, collagen lip injections and a nose job in 2007.

The end results left fans barely able to recognize "The Hills" personality. Many called it a black mark on her natural beauty. Others called it a golden rejuvenator for a career nearing its 15-minute allotment of fame.

PR hound Pratt is also adept at grabbing for the limelight with gusto.

His antagonistic, trouble-making ways first titillated fans in 2005's short-lived 2005 show, "The Princes of Malibu." He parlayed that gig into a role on "The Hills."

"The Hills" debuted in 2006 as a spinoff of "Laguna Beach." It followed star Lauren Conrad and her pals, among them Montag and Pratt, as they made their way in L.A.

The pugnacious Pratt and his sulky mate Montag married in Pasadena, California on April 25, 2009. The event was a media goldmine for the show.

The couple has since helped turn "The Hills" into a guilty pleasure for reality TV viewers.

The cancellation was a blow to fans. But show creator Adam DiVello says it was time to for the 20-something drama to end. The final season begins April 27 on MTV Canada.

"I think we've told the story of struggle and of finding yourself in L.A," DiVello told the press.

DiVello also felt that show's stars had "found themselves" and created the careers they were looking for.

Would Pratt and Montag agree?

Judging by Speidi's latest attempt to grab for the limelight, no amount of Native American spirituality or name altering will make this duo's time in Hollywood's unemployment line easier to bear.