Parents can play a key role in keeping cyberbullying to a minimum among teens, an annual study conducted by security software firm McAfee indicates.
A total of 1,502 pre-teens and teens in the United States, aged 10 to 18, were interviewed over a two-week period in April of this year.
Although the findings are disturbing -- 87 per cent of preteens and teens witnessed cyber-bullying in 2014, up from 27 per cent last year -- the data is helpful to parents and teens alike.
First of all, the data suggests parental involvement could prevent damage to others’ reputations since 45 per cent of teens said they would change their online behaviour if they knew their parents were watching.
Parents are encouraged to familiarize themselves with social networking sites if they prefer not to open accounts of their own and to obtain their children's passcodes.
YouTube was the most popular online-sharing site, with 97 per cent of study participants saying they visited the site or app at least once per week. Instagram came in a close second.
Already, half of the study participants have regretted something they've posted online.
Overall, however, 90 per cent of those interviewed said they thought their parents trusted their online behaviour.
In addition to websites and applications, the results of the study suggest parents should remain up to date about the actual devices their teens are using to exchange photos and text messages, and learn how to use them.
Above all, it's important to connect with kids on the subject, according to the study.
