TORONTO -- Lights! Fog! Action!
Those are just a few of the promises so-called 4D technology will bring to Canadian cinemas this summer when movie exhibitor Cineplex opens its first 4DX auditorium.
Designed to make high-octane blockbusters even more appealing, the new theatre replaces traditional seats with motion chairs. Other devices in the theatre recreate environmental effects, like wind, snow and bubbles.
It's the latest cutting-edge technology being adopted by Hollywood in hopes of keeping moviegoers buying tickets -- but the experience comes at a richer price.
While Cineplex hasn't decided how much it will charge customers, it says 4DX will be the most expensive ticket on its menu, which means it will run upwards of $24.
The company plans to open its first completely redesigned 4DX theatre at Cineplex Cinemas Yonge-Dundas and VIP in downtown Toronto.
