How Quebec’s political parties are using social media in the election campaign

The five Quebec political parties use social media in different ways during the 2026 election campaign.

Social media has become a major source of communication in any political campaign, and the 2026 Quebec election is no different.

All five parties have profiles on Instagram, Facebook, and TikTok as a way to target voters, but social media strategies differ from one party to the next.

“They’re better than they were a few years ago,” said Sherbrooke University communications professor Carol-Ann Rouillard. “So I think they’re doing a good job, but I really think it depends on their strategy.”

Watch the report from CTV News Montreal reporter Olivia O’Malley above.