From cyber bullying to anxiety, some 6.5 million people between the ages of five and 20 turn to Kids Help Phone to help them cope with life's pressures.

To continue this free, 24/7 support, the organization will hold "Walk So Kids Can Talk" day on May 6 to help raise $2.5 million to fund this anonymous service available to youngsters across Canada.

"We live in a different world today, with many stresses that can impact a young person's mental health," said Sharon Wood, the president and CEO of Kids Help Phone.

Those new stresses include cyber bullying, which has become all too common among today's youth.

Everyday feelings of loneliness, anxiety and isolation can also compound these stresses. Yet too often young people feel like they cannot talk to anyone or get help they need, according to Wood.

That reality is witnessed 365 days a year at Kids Help Phone, Canada's leading online and phone counselling service for youth.

KHP's national spokesperson, Beverly Thomson, has also witnessed that reality as co-host for CTV's Canada AM.

"Being in the news business, I've found myself interviewing families who believed their child was fine. Then a week later a tragedy happens, like a suicide, and it's too late," said Thomson.

"Even in my own circle of friends, I've seen a few cases when a child found themselves struggling emotionally from the pressures at university," said Thomson, a mother of two teens.

"It's the isolation. The biggest thing we can do as parents is break that isolation and let children know that help is out there," she said.

Kids Help Phone's "Walk So Kids Can Talk" campaign is determined to get that message out to Canada's youth.

"It's a big day for all of us," Wood said on Wednesday on CTV's Canada AM.

"Our Walk So Kids Can Talk campaign this year really focuses on issues like bullying, depression, anxiety and pressure," she said.

These factors are impacting children at younger ages today, according to Wood.

That reality, plus greater pressures to compete and succeed at school and in life drive children to Kids Help Phone's services.

One hundred per cent of the funds raised through the "Walk So Kids Can Talk" campaign will help fund the services currently offered by the organization.

Through its free, confidential phone line, web and pilot live chat services, kids can access professional counsellors and referrals through a variety of services.

"We have a have a huge database with more than 37,000 referrals," said Caitlin Parsons, a counsellor at Kids Help Phone.

"If a kid's in Saskatchewan and needs a shelter we can help them with a referral. If they need to know their legal rights to get out of an abusive home, we can help them too," she said.

However, the number of kids seeking help is on the rise, and the increase isn't expected to rise.

"We expect that the number of kids who will contract us will grow," said Wood.

The time required to process clients is also taking longer.

"We used to think that 15 or 20 minutes would be enough to process calls and direct kids to referrals," said Wood.

"Today, those chats can last up to 90 minutes," she said.

Indeed, kids will wait in line for an hour, and in some cases two, to get access to a counsellor. But this is a hopeful sign, according to Wood.

"More kids are getting the message. They're not alone and the help they need is out there," she said.