A week out from his fourth studio album, seven-time Grammy-winning California rapper Kendrick Lamar has "Humble" on rotation, with a music video sure to stir discussion.

Lamar's video is certainly less direct than some of the throw-downs he's issued in previous tracks, but the intensity remains, a chorus line of "be humble, sit down" that is open to interpretation.

Among the images presented by the video, he's seen in high church costume, at the center of a Last Supper spread, under the roving red dots of a tactical sniper scope, and with flames coming out of his head.

Following a March 23 Instagram post pointing towards April 7, that fourth album is expected shortly. Lamar's Instagram account has since been scrubbed of activity.