“Random as hell,” “some of the wildest marketing I’ve seen,” and “THIS WAS SO FUN!” Those comments were only just the tip of the iceberg under Chester Cheetah’s (Cheetos) latest social media post Thursday morning. The popular mascot announced a major return of a favourable flavour… Flamin’ Hot Dill Pickle. But the strong reaction was not only due to excitement, but to the four-minute commercial posted on X at 7:36 a.m. involving a collaboration between Alberta band Nickelback and rapper Megan Thee Stallion. The commercial includes a music video for a song between the two artists called Pickle’s Back and to practically an action-packed movie. All of it for a message that the company is trying to send: Flamin’ Hot Dill Pickle is coming back. You can view the Cheetos Flamin’ Hot Dill Pickle commercial here.
