New entertainment district open on 104 Street

Visitors to the Downtown Farmers' Market enjoy a live music performance. Dogs on leash are allowed to attend, too. (Galen McDougall/CTV News Edmonton)

The City of Edmonton launched a new Entertainment District on Saturday.

The new pedestrian-only space runs along 104 Street between Jasper Avenue and 104 Avenue. Visitors will find live entertainment, as well as food and drinks – including alcohol – they can buy and consume anywhere within the district.

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It will be activated during the Downtown Farmers’ Market on Saturdays during the summer, between 10 a.m. and 3 p.m.

“The Entertainment District bylaw creates even more of a positive impact on the businesses bordering our public events like the Farmers’ Market by allowing patrons to buy drinks inside and enjoy them out on the street,” said EDBA CEO Puneeta McBryan.

“This supports our efforts to create a vibrant place to live, work and play by supporting the restaurant sector and providing fun, exciting experiences for Edmontonians and visitors.”

Edmonton’s first entertainment district was opened last year on Rice Howard Way as part of a pilot project. It was awarded the 2024 Economic Developers of Alberta award for best renewal project.

“The addition of another District will infuse even more energy and enthusiasm into the heart of our city,” Tom Girvan, director of Downtown economy said.

More information on the entertainment districts can be found on the city’s website.