Although the most prestigious event of the annual autoshow agenda doesn't officially open its doors to the public until March 5, many car companies have already offered a sneak peek of what to expect, and this year it's shaping up to be all about hot hatches and hypercars.
That doesn't mean that there won't be a host of new SUVs, crossovers or intelligently packaged city cars on display. Indeed, BMW has chosen Geneva as the venue for the official unveiling of its premium compact seven-seat MPV, the 2 Series Gran Tourer.
But, as clever as it is, the 2 Series Gran Tourer will have a hard time being heard over the din that will no doubt be created by a host of supercar makers.
Ferrari will be taking the wraps off its first ever mid-engine turbocharged V8, the 488GTB. An evolution of the company's phenomenal 458 Italia, the new car turns up the style and the performance -- 661 bhp (up by 99) and a test track lap time of 1 minute, 23 seconds (2 seconds faster) -- but also cuts harmful emissions and fuel consumption figures thanks to the turbochargers.
Arch rival Porsche will be showing off two hardcore track-focused cars: the Cayman GT4 and its big brother, the 911 GT3 RS both of which are bound to get the company's biggest fans worked up into hysterics.
British supercar upstart, McLaren will also be hoping to cause jaws to drop. From out of nowhere, it has announced it will be showing off an all new model, the 675LT which, if it lives up to the hype, will be stunningly fast and stunningly good-looking.
However, in terms of sheer spectacle no one will be able to come close to Koenigsegg, the outlandish Swedish car company. It will be launching not one, but two new incredibly fast cars at the show, one of which, the Regera is being described as a megacar because calling it a hypercar would be an insult to its performance capabilities.
But as well as a potential supercar showdown, Geneva will be playing host to some super fast, super practical and super affordable new cars, too.
The hot hatchback, a car segment invented by Volkswagen with the Mark I GTi Golf nearly 40 years ago, is still very much alive and well.
This year's show will see Honda displaying the finished production version of the Civic Type R, which can purportedly hit a 167 mph top speed, and Ford attempting to set new standards in the segment with the third-generation Focus RS. It boasts a 315 bhp engine and is the first ever RS with four-wheel drive to ensure that all of that power goes to the road.
But perhaps the one to watch will be the Audi RS3, which, like the Focus, has permanent four-wheel drive but doesn't look like set dressing from the "Fast and the Furious." In fact it's a lesson in hot hatchback subtlety in all but vital statistics. It can go from 0-100 km/h in 4.3 seconds, can hit a top speed of 174 mph (280 km/h) and its engine can generate 362 bhp.
