Prince Edward Island welcomed 1.87 million visitors in 2025, which the provincial government says represented a 10 per cent increase over 2024. There were 1.12 million paid overnight stays in the province, which is the highest ever recorded. There was also a 12.4 per cent rise in visitor spending, according to a news release from the province. “Every tourism region experienced growth, and four regions, Green Gables Shore, North Cape Coastal Drive, Points East Coastal Drive, and Red Sands Shore, set new records,” the release reads. “This province‑wide increase shows that visitors are exploring beyond traditional hotspots and enjoying experiences across the Island. “The province continues to generate strong growth outside the usual summer season. Non‑peak visitation has increased by 18 per cent since 2019, while peak visitation has grown 10 per cent over the same period, showing that more people are choosing to visit PEI in the fall, winter, and spring.” The province says its museums and heritage sites enjoyed a 29 per cent increase in visitations and food and beverage receipts saw a six per cent bump. Other Maritime provinces saw solid increases in tourism numbers in 2025. Last September, Tourism Nova Scotia said the province welcomed 1.7 million visitors, which was up by 15,000 compared to the first nine months of 2024. Visitor numbers from the United States and Ontario were down by seven and eight per cent, respectively, but visitors from Quebec grew by 25 per cent. Last October, New Brunswick told CTV News Atlantic that visitor spending reached $1.8 billion by August, which represented a seven per cent increase over the same time in 2024. Attraction and parks visits were also up 20 and 10.5 per cent, respectively. With files from CTV News Atlantic’s Avery MacRae For more P.E.I. news, visit our dedicated provincial page.
