No groom? No problem.

A newly-launched wedding planning and consultation service based in Vancouver is helping single women celebrate themselves with elaborate ceremonies.

Marry Yourself Vancouver co-founder Tallulah was among the original seven brides, all good friends, who decided to take the plunge, play princess for a day, and marry themselves.

"In this day and age, I feel there is less ceremony," Tallulah told CTV News Channel on Thursday. "If you don’t get married, marrying yourself is a way to celebrate yourself, your achievements (and) to have a day when you bring your community together."

The marry yourself concept started about a decade ago with elegant dinner parties that Tallulah and her friends would often host.

"Something that started off a little bit playful, became quite profound," she said. “It started as a big extravaganza. Then it became more serious, and we wrote vows and created a ceremony.”

She said the single brides made vows to themselves.

For the time being, Tallulah predicts that the unique service will mainly be used by women.

"For women, (weddings) resonate a bit deeper," she said. "Men don't have the same appeal for dress-up and going through the planning stages."

There is nothing legal or binding in marrying one's self, she adds – so brides who've made vows to themselves are free to marry someone else in the future.

"It's just if you didn't happen to marry someone later on, you have this great day," Tallulah said. "If you do it with friends, and photographs, it makes memories. At least you remember the day and hopefully it's a good day.”