The world's biggest Internet addicts
By Jordan Hale and Greg J. Smith | Nov. 20, 2013
As winter approaches Canadians become homebodies, and one of the activities at the top of everyone’s ‘habit list’ is surfing the web. We know that Canadians spend a lot of time online, but how do we compare to other nations? This week we look at global internet use, here is what we found:
First off: we’re number one, we’re number one! Canadians lead the world for average hours spent online at 45.6 hours a week. The most popular sites in Canada are Google, Facebook and YouTube. This is also the case in America, where (on average) web users spend 40.3 hours online.
Bouncing over to the EU reveals a significant drop in hours spent online. UK leads the pack with 37.1 hours, France charts 28.1, residents of Germany spend 25.5 and those in Italy only log 18.5 hours a week -- that range is pretty incredible! Despite the distinction in hours logged, the browsing habits are remarkably similar: Google, Facebook, and YouTube are the 1-2-3 sites just as we saw in North America.
In jumping to Asia Pacific we actually begin to see some variance in the sites people are browsing. In looking to the east we see Yandex.ru (Russia) and Baidu.com (China & South Korea) surpassing American tech monoliths as the most frequently visited sites. While it is not surprising the heavily censored/regulated internet in China is defined by domestic sites, Google and YouTube still have a strong foothold in the east. In terms of time spent online the regional ranking is: South Korea (31.2), Russia (24.6), Japan (21.2), China (13.8) and India (12.8). South Korea is of course hyper media savvy, so it is not surprising to see similar usage patterns to the West.
So there you have it: the internet habits of several countries–revealed! Please note that in viewing this map from North America you are contributing to our global dominance at time spent online.