Wi-fi and soft lights? Tim Hortons gets a makeover
Published Friday, November 11, 2011 5:22PM EST
A cup of Tim Hortons coffee is poured in Toronto on May 14 2010. (Chris Young / THE CANADIAN PRESS)
Canada's largest coffee chain plans to undergo an upscale makeover that'll encourage customers to get out of the drive-thru line and into brand new armchairs.
Tim Hortons has decided to give some of its stores a chic facelift that the company hopes will persuade java lovers to come inside and stay awhile — and maybe even purchase an extra double-double.
Select stores will be spruced up with soft lights, wireless internet and bench seating.
The company also wants to go the open concept route with its kitchens. A new floor layout will give customers the "ambience" of watching their food being prepared.
While the redesign breaks away from Tim Hortons' tried-and-true model of a simple coffee shop, this isn't the chain's first foray into fancier territory.