OPP, Beer Store launch campaign against drunk driving ahead of Super Bowl

TORONTO - Provincial police are joining with the Beer Store to urge people not to drink and drive while enjoying the Super Bowl this Sunday.

Beer Store president Ted Moroz says the retailer will sell more than 200,000 two-fours of beer this week, the equivalent of five Olympic-sized swimming pools.

With so much suds being sold, Ontario Provincial Police want to remind people about the consequences of drinking and driving.

OPP Sgt. Dave Woodford says party hosts who knowingly let guests drive drunk can be held responsible and criminally charged.

Woodford says the OPP will be conducting RIDE checks Sunday night and early Monday morning and warns that drivers could even be stopped on their commute to work Monday.

Anne Leonard of the anti-drunk driving group Arrive Alive Drive Sober says hosts should offer non-alcoholic beverages to guests, and make sure all guests have a plan on getting home safely.