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Will Ferrell, Alicia Silverstone star in Super Bowl ads

Big name advertisers from Netflix to Google are paying as much as US$7 million for a 30-second spot during the NFL's Super Bowl championship game on Sunday, in order to capture the attention of the roughly 100 million U.S. viewers who tune in each year.

New York Jets wide receiver Garrett Wilson teams up with Old Spice at Super Bowl LVII in Phoenix, on Feb. 7, 2023. (Photo by Doug Benc / Invision for Old Spice / AP Images)

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