Google unveils budget Pixel phone as pandemic curbs spending
Published Monday, August 3, 2020 8:02PM EDT
The Pixel 4a, as seen on the Google Store. (Google Store)
SAN RAMON, CALIF. -- Google has started selling a long-delayed budget smartphone boasting the same high-quality camera and several other features available in fancier Pixel models that cost hundreds of dollars more.
The Pixel 4a unveiled Monday will be available Aug. 20 after months of delay caused by supply problems triggered by the pandemic.
It will cost US$349, a US$50 discount from a cheap Pixel released last year. It's also a major markdown from other higher-end models in the existing product line-up that start at US$799. The next versions of Google's top-of-the-line Pixel phones will be released sometime this fall, Google said, without revealing their their price.
The budget-minded Pixel 4a is coming out four months after Apple released a discount iPhone, the SE, priced at US$399. The low price helped spur iPhone sales at a time of soaring unemployment, as the economy plunged into a deep recession that is causing millions of households to curb their spending so they can pay rent and buy food.
The availability of a lower-priced model was one of the big reasons Apple's iPhone shipments during the April-June period climbed 11 per cent from the same time, according to research firm Internal Data Corp. That was in stark contrast to the overall smartphone market, which registered a 16% decline in shipments from last year during the same three months, the steepest drop in the industry's history, IDC said.
Apple CEO Tim Cook also cited the iPhone SE's popularity as a major factor in the company's unexpectedly strong performance during the April-June period. The stellar results have helped Apple's stock rise 13 per cent to new highs since Apple announced the numbers last week.
It's doubtful the Pixel 4a will reel in as many consumers as the iPhone SE, based on Google's inability to make significant inroads as a device maker so far, despite generally positive reviews for the devices, especially their cameras.
Google so far has been selling fewer than 10 million Pixel phones a year since rolling out the product line in 2016, barely making a dent a market where more than 1 billion phones are shipped annually, according to IDC.
The Pixel phones primarily serve as a showcase for Google's Android operating system, which includes its search engine and other services, such as digital maps, that help sell the ads that generate most of the company's revenue. Google gives away Android to other smartphone manufacturers such as Samsung, which is expected to show off its next Galaxy phones in a virtual event scheduled for Wednesday.
The new Galaxy phone is expected to cost around US$1,000.