A new report by analytics company App Annie has determined that Canadians spent an average of 4.4 hours a day on mobile apps in 2021, up from 3.9 hours in 2020. By comparison, Americans spent 4.2 hours a day and U.K. users spent four hours a day on mobile apps in the same time period.
In the “State of Mobile 2022” report, App Annie breaks down mountains of mobile data to analyze trends by country.
Canadians spent the majority of their time in 2021 on social and communication apps, with Gen Z users spending the most time on photo and video apps like Instagram, followed by Spotify, Netflix, and TikTok.
Millennials used Facebook the most, followed by Facebook messenger, WhatsApp and Amazon. Gen X and baby boomers used the Weather Network app, followed by the COVID Alert app, OneDrive and Fitbit.
Overall, App Annie’s report determined that Canadian men used Amazon the most in 2021, followed by the Weather Network app, Microsoft Outlook and Twitter, whereas women used Facebook, Facebook messenger, Instagram and WhatsApp the most.
Some of the most downloaded mobile games in Canada in 2021 were “High Heels,” “Count Masters,” “Hair Challenge,” “Bridge Race,” and “Project Makeover.”
Canadian consumers spent the most on mobile games “Genshin Impact,” “Roblox,” “Project Makeover” and “Candy Crush Saga,” in 2021 the report states.
Financial app use was split down generational divides in Canada, with Gen Z most likely to use Wealthsimple Cash, Splitwise, Trust: Crypto & Bitcoin Wallet, Binance and Wealthsimple Trade the most, compared with Millennials, who were most likely to use HouseSigma Real Estate & MLS, GroupNet, Manulife Mobile, Claim 360 and my Sun Life Canada the most.
Gen X and baby boomers were most likely to use Neo Financial, HSBC Canada, belairdirect, XE Currency, and Intact Insurance the most, according to the report.
Total hours spent watching video streaming apps grew 16 per cent worldwide since pre-pandemic levels, according to App Annie’s analysis, with Canada’s increasing by 21 per cent from 2019 levels. Netflix dominated streaming platforms, followed by Amazon Prime and Disney+.
Overall, TikTok saw the biggest growth in usage in Canada in 2021, and was one of the top five social apps worldwide in 2021. Canadian users spent on average 22.6 hours on TikTok a month in 2021.
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Israel and Iran on Friday both played down an apparent Israeli airstrike near a major air base and nuclear site in central Iran, signalling the two bitter enemies are ready to prevent their latest eruption of violence from escalating into a full-blown regional war.
New York lawmakers are proposing rules to humanely drive down the population of rats and other rodents, eyeing contraception and a ban on glue traps as alternatives to poison or a slow, brutal death.
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Group of Seven foreign ministers warned of new sanctions against Iran on Friday for its drone and missile attack on Israel, and urged both sides to avoid an escalation of the conflict.
Armenia has agreed to return to Azerbaijan four villages situated on their shared border, Azerbaijani Foreign Ministry spokesperson Aykhan Hajizada said on Friday.
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Canada's premiers are warning the federal government not to overreach into their jurisdictions when it comes to delivering the programs laid out in Ottawa's latest budget.
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Person airlifted to Toronto after a rollover on Highway 400 Friday morning.
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