Apple Inc on Tuesday unveiled MacBooks powered by its new M2 Pro and M2 Max chips, in a surprise announcement weeks ahead of its traditional launch event.
The Mac mini starts at $799 in Canada, cheaper than the latest iPhone 14 series, and is available from Jan. 24. MacBook Pro 14-inch and 16-inch with the latest chips start at $2,599.
Apple's latest chips are upgrades to the M2 chip launched last year and a part of the company's efforts to rely more on chips designed in-house after it moved away from using Intel's technology in 2020 following 15 years of collaboration.
The M2 Pro has nearly 20% more transistors than the M1 Pro and double the amount in M2, helping programs like Adobe Photoshop run heavy workloads "faster than ever," Apple said.
The company replaced chipmaker Nvidia as one of the top ten semiconductor vendors by revenue last year, according to a Gartner report on Tuesday.
"This is all connected to the delayed chipset transition ... With it being delayed, Apple has been faced with the questions to wait for the traditional, expected launch or actually do something a bit unexpected," said Canalys research analyst Runar Bjørhovde.
"This is a great way of throwing things around and surprising the consumers and competitors," Bjørhovde said, adding that the announcement could generate some hype when the market is currently tough for vendors and a quiet month for Apple.
The company traditionally has four launch events in a year, with the first spring event scheduled in March, when Apple launches its iMacs and accessories.
Last year, Apple launched a lower-end iPhone and M1 Ultra chip in March, followed by the iPhone 14 ahead of the holidays, a phone that did not get as much attention due to its high price point and similarities to the iPhone 13.
Reporting by Nivedita Balu in Bengaluru; Editing by Shounak Dasgupta and Devika Syamnath
Apple Inc on Tuesday unveiled new MacBooks powered with the latest M2 Pro and M2 Max chips made in-house, in a surprise announcement ahead of its traditional launch event.
, cheaper than the latest iPhone 14 series, and is available beginning Jan. 24. Apple however did not provide pricing information for the laptops.
The new MacBook Pro's performance is six-times faster than the Intel-based MacBook Pro, according to Apple.
The company traditionally has four launch events in a year, with the first spring event scheduled in March, when Apple launches its iMacs and accessories.
Reporting by Nivedita Balu in Bengaluru; Editing by Shounak Dasgupta
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