Mixed reaction to Sudbury Wolves' 'emergency' news conference announcing $5 beer

Hockey this Week: The Sudbury Wolves On Hockey this Week in Sudbury, Rick Wyman catches up with Wolves General Manager Rob Papineau about the current OHL season.

The Sudbury Wolves hockey team called an 'emergency' news conference Thursday afternoon, saying it had some 'big' news to announce.

The announcement about the last-minute 'press conference' was made on social media shortly after noon on Dec. 7.

Turns out, it was a cheeky delivery of a beer promotion at the next home game.

"Ladies and gentleman, we have a trade to announce," a Wolves spokesperson said in an 18-second video posted to social media at 1:30 p.m.

"In return for your unwavering support over our last stretch of home games, you'll be receiving $5 Wolves Brew tomorrow night at the den. See you there."

Reaction to the announcement on Facebook was mixed.

"Wow lol. What a waste of everyone’s time. Thank you for that. What a joke," Cory Holmes said in the comments.

"Was that seriously the big important news!!," Tracy St. Georges said.

Several comments from non-drinkers were made.

"And what do the loyal fans who don't drink beer get ??????," Doreen Wilkes-Wilcox commented.

Other found it humourous.

"Ha, ha, ha, ha, ha. Love the angle. Go Wolves!," Kristopher Cacciotti said.

The Wolves host the Niagara Icedogs on Friday at 7:05 p.m.

Sudbury Wolves are in the middle of the pack for the Ontario Hockey League's Eastern Conference, with 29 points and a record of 13-10-2-1.

The Icedogs are currently in last place in the Eastern Conference.

The Wolves are coming off a 3-2 loss against the Soo Greyhounds on Wednesday night.