Changes coming to Cracker Jack popcorn after 125 years
Cracker Jack introduces new Prize Inside where families can scan the sticker inside to enjoy their favorite baseball moments through a one-of-a-kind mobile experience. (PRNewsFoto/Cracker Jack, from PepsiCo's)
Fans of Cracker Jack popcorn will soon notice some significant changes to the snack.
After 125 years of combining caramel-coated popcorn and peanuts, the snack brand’s famous “Prize Inside” is going digital.
Instead of toys, trinkets, riddles or jokes, the new surprises will feature a digital code that can be used to access baseball-inspired smartphone games.
"We are a brand that authentically reminds people of simpler times, childhood memories and family experiences," Haston Lewis, senior director of marketing at Frito-Lay, which owns the popcorn brand, said in a statement.
"With this redesign and new mobile game experience, the Cracker Jack brand embraces a modernized, young-at-heart attitude while keeping that treasured feeling of childhood wistfulness."
Cracker Jack is also altering its logo and packaging.
The redesigned product debuts in stores this month.