Ben and Jerry's launches climate change campaign with new flavour
The 'Save our Swirled' ice cream tub design is shown. (Ben and Jerry's)
Published Thursday, May 28, 2015 9:53AM EDT
Using adjectives like "chunky," "swirly" and "euphoric," Ben & Jerry's announced their latest flavour, "Save our Swirled," on Wednesday.
It's part of a global campaign to activate ice cream lovers and the like, who Ben & Jerry's hopes to lure with the raspberry-flavored treat that's swirled with marshmallow and blended with cone-shaped chunks of white and dark fudge.
Named after the campaign itself, "Save our Swirled" enters the campaign as a way to motivate individuals towards supporting the cause of using clean energy.
"Ben & Jerry's has committed to dramatically reducing our own carbon footprint in an effort to help keep warming below 2 degrees," says CEO Jostein Solheim. "With the Paris climate summit approaching at the end of the year, we are asking our fans to join us in calling on leaders around the world to support the transition to 100 per cent clean energy now."
The flavour will be available in stores worldwide.