Ontario doctors are going digital in their fight against a looming fee cut, using social media to highlight their heavy workloads and long hours.

The social media campaign has doctors taking photos of themselves working at all hours, and sharing them on Twitter with the hashtag #oncall4ON.

On Oct. 1, physicians in the province will see their fees cut by 1.3 per cent. Earlier this year, their fees were cut 2.6 per cent cut in January.

According to data from the Canadian Institute for Health Information, in 2013, the average Ontario physician had a salary of $340,019. Only doctors in Alberta had a higher average salary of $349,655.

Ontario Premier Kathleen Wynne said earlier this week, that doctors in Ontario “are some of the best paid in North America, if not the world.”

However, some medical professionals are warning that the cuts will affect patient care and force some medical offices to cut hours and staff.

"Physicians are small business people," Ontario Medical Association president Dr. Mike Toth told CTV's Canada AM on Thursday, explaining that doctors have to pay for their office space and staff’s salary from their gross income.

He added that medical students are graduating with "upwards of $100,000 of debt."

Some doctors have said they’re considering leaving the province or retiring early because of the cuts.

Pointing to similar cuts that were enacted in the mid-1990s, Toth said, "At that time we did see physicians leaving the province, and it did affect health care."