Diners more likely to choose restaurant with menu labeling: study
Diners are more likely to frequent restaurants that offer nutritional labeling and healthy food options, says a new study. (Juniart / shutterstock.com)
Published Friday, April 4, 2014 10:39AM EDT
(Relaxnews) - The results of a new U.S. study confirm a rising trend among consumers today: diners are more likely to choose a restaurant that provides nutritional information and healthy menu options.
Those are the conclusions of a joint study published in The International Journal of Hospitality Management, conducted out of Penn State and the University of Tennessee.
To conduct their study, researchers presented respondents with different scenarios including the presence or absence of healthy food options and nutritional information. They were then questioned about their perception of the restaurant’s social responsibility and their willingness to patronize the eatery.
After collecting survey answers from 277 participants, researchers concluded that respondents looked favorably on restaurants that provided nutritional information and served healthy dishes, perceiving the restaurateur as “socially responsible.”
Transparent restaurants also gained favor among respondents regardless of their level of health-consciousness.
The latest study builds on previous research that found customers were more likely to make healthier food choices at full-service restaurants when menus included nutritional labeling.
Published last year in the American Journal of Preventative Medicine, that study found customers armed with nutritional information purchased foods with 151 fewer calories, 244 mg less sodium and 3.7 g less saturated fats compared to customers at restaurants without menu labels.