Doja Cat, John Travolta, Adam Driver star in Super Bowl ads
Doja Cat, John Travolta, Adam Driver star in Super Bowl ads
NEW YORK -
The big day for marketers has arrived: The Super Bowl is advertising's biggest, glitziest stage.
Big name advertisers from Netflix to Google paid as much as US$7 million for a 30-second spot during the game Sunday night, seeking to capture the attention of the roughly 100 million viewers who tune in each year.
To get the most out of those millions, many advertisers released their ads days ahead of the big game to maximize publicity. Ram spoofed ads for erectile dysfunction in a commercial for its Ram 1500 REV electric pickup by showing drivers worried about "premature electrification." In other ads, John Travolta and "Scrubs" stars Donald Faison and Zach Braff sing a T-Mobile themed version of "Summer Nights" from "Grease," Adam Driver creates multiple versions of himself for Squarespace, and Alicia Silverstone reprises her "Clueless" character for the online shopping site Rakuten.
AVOCADOS FROM MEXICO
Anna Faris stars as Eve, who eats an avocado in the garden of Eden. Flash forward to the present day, when no one is ashamed of nudity and everyone is naked, including the Statue of Liberty.
BOOKING.COM
Actress Melissa McCarthy stars in a musical number for the travel site about her desire to go on a trip "somewhere, anywhere."
BUD LIGHT
Actor Miles Teller ("Top Gun: Maverick") and his wife Keleigh Sperry Teller dance to customer service hold music while drinking a Bud Light.
BUDWEISER
In a regional ad, a diverse group of people share a six-pack of Budweiser -- a voiceover by Kevin Bacon showcases the "six degrees of Bud." Although he's not shown, the ad is a nod to the "Six degrees of Kevin Bacon" meme -- the idea that anyone in the entertainment business can be linked to Kevin Bacon in six connections.
BUSCH LIGHT
A mountain man talks about surviving the outdoors in an ad that stars singer Sarah McLachlan spoofing her well-known and oft mocked animal-advocacy ad that uses her song "Angel."
CROWN ROYAL
Musician Dave Grohl thanks Canada for a variety of things that come from Canada, including Crown Royal and even football.
DEXCOM
Singer Nick Jonas returns for the second year in an ad that highlight's Dexcom's glucose monitoring system.
DOORDASH
Celebrity chef Matty Matheson, Wu-Tang Clan's Raekwon The Chef and Nickelodeon's stop-motion-animated Tiny Chef help a DoorDash shopper find the best products.
DORITOS
Music stars Jack Harlow, Missy Elliott and Elton John team up in an ad for Doritos Sweet & Tangy BBQ that shows Harlow abandoning his rap career to focus on the triangle -- a Doritos-shaped musical instrument.
DOWNY UNSTOPABLES
Super Bowl regular Procter & Gamble promotes its Downy Unstopables brand in an ad showing actor Danny McBride -- who wants to go by "Downy McBride."
DRAFTKINGS
The online betting site shows stars including skateboard mogul Tony Hawk and singer Ludacris discussing DraftKings free bet offer at a party at actor Kevin Hart's house.
E*TRADE
The E*Trade babies are back. This time they're at a wedding to demonstrate E(asterisk)Trade makes you ready for anything, including marriage, kids and college.
FARMER'S DOG
The subscription dog food service goes for the heartstrings with an ad showing a woman going through life's milestones with her dog.
GENERAL MOTORS AND NETFLIX
Actor and comedian Will Ferrell drives different GM electric vehicles through different Netflix shows, including "Bridgerton" and "Stranger Things," to announce that Netflix will feature electric vehicles in its original shows.
GOOGLE
Google promotes its Pixel photo editing tools "Magic Eraser" and "Photo Unblur" with a 90 second spot featuring Amy Schumer, Doja Cat and NBA star Giannis Antetokounmpo.
HELLMANN'S
The mayo brand shows actors Jon Hamm and Brie Larson in a fridge with a jar of Hellmann's mayo -- to drive home the point that Hellmann's would go well with a "ham and brie" sandwich.
JEEP
Jeep's ad showcases a bevy of different animals from meercats to bears dancing to a tune coming from a Jeep 4xe.
KIA
Kia's ad for its 2023 Telluride X-Pro SUV shows a dad making an epic trek to recover a child's left behind "binky."
MICHELOB ULTRA
Michelob Ultra's two ads are set at Bushwood Country Club, the fictional country club in "Caddyshack," and star a bevy of stars and athletes: tennis great Serena Williams, actor Brian Cox, Dallas Cowboys quarterback Tony Romo, soccer player Alex Morgan and boxer Canelo Alvarez.
PARAMOUNT+
Sylvester Stallone and his daughters Sophia, Scarlet and Sistine set up camp on Paramount Mountain.
PEACOCK
In an unusual move, Peacock's ad for its "Poker Face" show starring Natasha Lyonne makes a nod to other commercials in the broadcast including ads for M&Ms and Google Pixel.
PEPSI ZERO SUGAR
Pepsi is running two ads starring Ben Stiller and Steve Martin that ask "Great acting or great taste?" and ask viewers to taste Pepsi Zero Sugar for themselves.
PLANTERS
Jeff Ross, Natasha Leggero and other comedians hold a "roast" for the Planters spokescharacter Mr. Peanut.
POPCORNERS
The Frito-Lay brand recreates "Breaking Bad" with Bryan Cranston and Aaron Paul -- but this time the duo are cooking up the PopCorners snack in their RV instead of anything illicit.
PRINGLES
Anyone can get their hand stuck in a Pringles can, according to Pringles' latest Super Bowl ad effort, including singer Meghan Trainor.
RAM
Ram's ad for its Ram 1500 REV electric pickup spoofed pharmaceutical ads for erectile dysfunction by showing drivers worried about "premature electrification."
RAKUTEN
The online shopping site tapped "Clueless" stars Alicia Silverstone and Elisa Donovan to recreate a scene from the 1995 hit and convey that Rakuten gives shoppers cash back on purchases. Designer Christian Siriano also appears as a student.
SKECHERS
Snoop Dogg wears different Skechers throughout the day with cameos from Martha Stewart and others.
SQUARESPACE
Adam Driver contemplates the fact that "Squarespace is a website that makes websites" and splits into multiple versions of himself.
T-MOBILE
To promote its 5G home internet, John Travolta sings a version of "Summer Nights" with "Scrubs" stars Donald Faison and Zach Braff touting its benefits.
TURBOTAX
A man dances in front of a fountain to showcase the free time people will have if they let TurboTax professionals do their taxes for them.
UBER ONE
Uber's ad for its membership program Uber One shows hip hop mogul P. Diddy working to create a hit song for Uber One. The ad features singers of famous hits, including Montell Jordan ("This is How We Do It"), Kelis ("Milkshake"), Donna Lewis ("I Love You Always Forever"), Haddaway ("What is Love") and Ylvis ("What Does the Fox Say").
WEATHERTECH
The auto accessories maker showcases the fact that its factories and workers are American.
WORKDAY
In the first Super Bowl ad from the enterprise software company, actual rock stars Ozzy Osbourne, Billy Idol, Joan Jett and others complain that office workers shouldn't call each other "rock stars."
Correction
This story has been updated to correct the spelling of NBA star's last name. It's Antetokounmpo, not Antetekoumpo.
The federal Liberals are trending downward on three key measures while Conservative Leader Pierre Poilievre has surpassed Prime Minister Justin Trudeau when it comes to the question of who Canadians would prefer now as their prime minister, according to Nanos Research.
The Vatican on Thursday responded to Indigenous demands and formally repudiated the 'Doctrine of Discovery,' the theories backed by 15th-century 'papal bulls' that legitimized the colonial-era seizure of Native lands and form the basis of some property law today.
It's been two weeks since a major fire ripped through a heritage building in the heart of Old Montreal, killing seven people and forever altering the lives of families across the globe. For the families of those who died, the grieving process is only starting.
Alberta Premier Danielle Smith, in a leaked cellphone call, commiserated with a COVID-19 protester about his trial while divulging to him there was an internal dispute over how Crown prosecutors were handling COVID-19 cases.
A 15-year-old girl shot to death in the community of Martindale early Tuesday morning, has now been identified by friends and police as Sarah Alexis Jorquera.
The Canada Revenue Agency will pilot a new automatic system next year to help vulnerable Canadians who don't file their taxes get their benefits. This week's federal budget says the Canada Revenue Agency will also present a plan in 2024 to expand the service, following consultations with stakeholders and community organizations.
A Winnipeg judge has acquitted a now-retired 93-year-old priest of assault after a residential school survivor accused him of forcing himself on her more than 50 years ago.
After 13 months of fighting, the parents of a Campbell River, B.C., boy have received a birth certificate that accurately reflects the spelling of his name.
When the doors close at night at the administration office at Yukon's Carcross Tagish First Nation, a van hits the road and drives through the communities to offer naloxone to reverse overdoses, drug testing kits, food and even a friendly face to help those struggling because of the opioid crisis.
RCMP officers executed a search warrant at a protest camp on Wet'suwet'en traditional territory near the under-construction Coastal GasLink pipeline Wednesday.
A 15-year-old girl shot to death in the community of Martindale early Tuesday morning, has now been identified by friends and police as Sarah Alexis Jorquera.
Former President Jair Bolsonaro arrived back in Brazil on Thursday after a three-month stay in Florida, seeking a new role on the political scene as authorities in the capital braced for the far-right populist's return.
King Charles III became the first monarch to address Germany's parliament, the Bundestag, on Thursday as part of a high-profile visit by the U.K. head of state aimed at bolstering ties between the two European powers.
A train hauling ethanol and corn syrup derailed and caught fire in Minnesota early Thursday and nearby residents were ordered to evacuate their homes, authorities said.
The Vatican on Thursday responded to Indigenous demands and formally repudiated the 'Doctrine of Discovery,' the theories backed by 15th-century 'papal bulls' that legitimized the colonial-era seizure of Native lands and form the basis of some property law today.
A fire broke out on a ferry in the southern Philippines and raged overnight for eight hours, killing at least 31 of the approximately 250 passengers and crew, officials said Thursday.
Taiwan's president addressed members of New York's Taiwanese community in a U.S. stopover on her way to Central America, seeking to rally allies of the self-ruled island in the U.S. and elsewhere as tensions rise with China.
The federal Liberals are trending downward on three key measures while Conservative Leader Pierre Poilievre has surpassed Prime Minister Justin Trudeau when it comes to the question of who Canadians would prefer now as their prime minister, according to Nanos Research.
Defending her latest federal budget, Deputy Prime Minister and Finance Minister Chrystia Freeland said spending that increases economic capacity is fiscally responsible.
When the doors close at night at the administration office at Yukon's Carcross Tagish First Nation, a van hits the road and drives through the communities to offer naloxone to reverse overdoses, drug testing kits, food and even a friendly face to help those struggling because of the opioid crisis.
The Canadian Press has learned that Ontario has granted a three-month funding extension for doctors to provide care through virtual emergency departments.
A group of prominent computer scientists and other tech industry notables such as Elon Musk and Apple co-founder Steve Wozniak are calling for a 6-month pause to consider AI's risks on society.
Actress Melissa Joan Hart says she was near Nashville's Covenant School soon after Monday's deadly shooting of six people, including three children, and helped some students get away from the scene.
The closely watched trial over a 2016 ski collision between Gwyneth Paltrow and the retired optometrist suing her for the injuries he sustained is expected to draw to a close Thursday, when attorneys give closing arguments and send the case to the eight-member jury.
The European Union must be prepared to develop measures to protect trade and investment that China might exploit for its own security and military purposes, European Commission President Ursula von der Leyen warned on Thursday.
China's new No. 2 leader said Thursday its economic recovery improved in March and tried to reassure foreign companies the country is committed to opening to the world.
Constellation Software Inc. has reported a fourth-quarter profit of US$152 million, up from $124 million a year earlier, as acquisitions helped its revenue grow.
On March 30, 1923, exactly 100 years ago, the world's first continuous passenger cruise ship arrived back in New York City after completing a 130-day voyage.
Some of the biggest names in mens' tennis are participating in the Pickleball Slam -- the latest in a series of attempts to draw eyeballs to a sport taking over courts in neighbourhoods all over while still finding its footing on television.
Former Olympic runner Oscar Pistorius has applied for parole and is expected to attend a hearing on Friday that will decide if he can be released from prison 10 years after killing girlfriend Reeva Steenkamp by shooting her multiple times through a toilet door in his home.
Closing out a half century of purely gasoline-powered V12 cars going back to the brand's earliest models, Luxury Italian sports car designer Lamborghini has unveiled its first supercar with a charging port.
After claiming his 100th podium in Saudi Arabia in confusing and controversial circumstances, Fernando Alonso is looking for a better result at Sunday's Australian Grand Prix than his two third-place finishes so far this Formula One season.
U.S. highway safety regulators have opened yet another investigation into problems with Teslas, this time tied to complaints that the seat belts may not hold people in a crash.
