Uber offers 'Puppy Bowl' playtime on-demand
Shelter puppies used for Uber's Puppy Bowl promotion are shown in Dallas on Wednesday, Jan. 28, 2015. (Twitter / City of Dallas)
Josh Elliott, CTVNews.ca
Published Wednesday, January 28, 2015 2:21PM EST
Just picture it: eight puppies wearing football jerseys, chasing each other around the floor of your office break room. They yip and bark and play for 15 minutes, then someone picks them up and carts them off to their next big game somewhere else.
You pay $30 for the visit, and you don't have to clean up any dog poop.
The ridesharing service Uber went beyond its pseudo-taxi business on Wednesday, to run a one-time puppy delivery service in select U.S. cities. Users with an Uber app could order up an impromptu 'Uber Puppy Bowl' match between 'Team Ruff' and 'Team Fluff' – two not-so-tough all-puppy dream teams.
Uber staged the promotion ahead of the televised Puppy Bowl, a cutesy all-dog take on the Super Bowl that runs before the main football event on Sunday.
Uber's football pups captured plenty of social media attention Wednesday under the hashtag #UberPuppyBowl, as they popped in at schools, offices and hospitals to brighten people's days.
Puppies were supplied by local animal shelters. All profits from the event go back to those shelters.
Atlanta, Baltimore, Cleveland, Dallas, Denver, Indianapolis, Los Angeles, Phoenix, Seattle and Washington, D.C. all hosted travelling puppy squads on Wednesday.
The 11th annual Puppy Bowl is an Animal Planet production slated for 3 p.m. on Feb. 1. It features a fake football game between playful (but easily distracted) puppies, with human announcers 'calling' the game like a real sporting event.