The Trivago pitchman has become a celebrity in his own right, but perhaps for all the wrong reasons.

"Trivago Guy," as actor Tim Williams has become known, has been the focus of much criticism for his shaggy hair, 5 o'clock shadow and beltless jeans. His look, which is the antithesis of the usually perfect spokesperson style, has spawned online forums, opinion pieces at Rolling Stone and Slate, and even several spoof Twitter accounts, including @DumpyTrivagoGuy.

Williams, who has worked in German film and television for years, insists the criticism doesn't bother him.

"I love it. Are you kidding me? Whether it's good or bad flack, it's all good to me," Williams told CTV News Channel Wednesday in a telephone interview from New York.

"It's flattering that people are taking the time out to write about it."

Now, for all of you -- and it seems to be, well, all of you -- who have yelled at the television whenever "Trivago Guy" appears on the screen, there's a contest that may interest you.

The travel website is asking amateur stylists to give the man a makeover, with an offer to style Williams for his next appearance in a Trivago commercial.

All contest entrants have to do is upload a photo of their chosen outfit to Facebook, Instagram or Twitter using the hashtag #trivagoGuy.

Entries will be accepted until Aug. 24. After Aug. 28, the company will post its top six selections to Facebook for users to vote on.

The winner will not only see their sartorial savvy appear on TV, he or she will also win a five-day trip to Berlin, and a "backstage pass" to the commercial set.

Sadly for Canadian fans (or detractors), the contest is only open to U.S. residents.

Williams defended his look in the original series of ads, saying that, at the time it was filmed, he was a regular cast member of a television show in which he played "an American rock star.

"I had long hair, I had a beard, and I had to keep that for continuity for the following the week when I was shooting the show again."

The ad was shot in Europe, he added, seeming to suggest that North Americans just didn't "get" his look: "Europe normally styles North America," he said.