Rob Ford is in Los Angeles this weekend, where the Toronto mayor says he's promoting his hometown as a destination for tourists and business.

When the mayor arrived in Hollywood accompanied by his two brothers Saturday, he was greeted at the airport by late-night television talk show host Jimmy Kimmel.

On Sunday, as many in the movie industry were busy preparing for the 86th annual Academy Awards show, Ford took the opportunity to share his ideas about what a "great" city Toronto is.

Earlier Sunday, Coun. Doug Ford said his brother Rob was there to drum up some movie-making business for Toronto.

"(We're) doing as many interviews to invite people to Toronto as possible. We're promoting the fact that we're 'Hollywood North,'" the city councillor told CP24 in a telephone interview.

But his road trip to L.A. had some questioning whether it will do the city, or the mayor, any good.

Ford, however, isn't putting much stock in the possibility that he's not in on the jokes.

Asked about his scheduled Monday-night appearance on "Jimmy Kimmel Live", and whether or not he was invited to be laughed at, the mayor said he and the late-night TV talk show are both simply doing their jobs.

"Don't you think you're here to be made fun of?" CTV reporter Tom Walters asked Ford.

"You ask Jimmy that. It's his show. He has a job to do that. As the Mayor of Toronto, I have been fiscally responsible and accountable and the city is booming right now," Ford responded. "And I'm here to sell Toronto. And that's all I've got to say."

Since Ford's bombshell revelation last year that he had once smoked crack cocaine, the mayor has been the focus of much media attention. The surprise admission was seized upon by late-night talk show hosts in the U.S., who have repeatedly ribbed the headline-grabbing Ford.