It's been a rough few weeks for Peloton.
And to round it off, another TV show character experienced a heart attack on the interactive bike — this time (spoiler alert) it's Mike Wagner (David Costabile) on the season 6 premiere of Showtime's "Billions."
Last month, Peloton saw an 11% stock drop immediately after the fictitious Mr. Big of "Sex and the City" fame died after riding a Peloton on the show's HBO Max streaming reboot. (HBO Max, like CNN, is part of AT&T's WarnerMedia division.)
Peloton said in a statement that although they understand why their products are sometimes featured in television shows, they did not agree for their brand and IP to be used on "Billions."
"As referenced by the show itself, there are strong benefits of cardio-vascular exercise to help people lead long, happy lives," a Peloton spokesperson said.
But unlike Mr Big, Wags survives — and the show even makes a nod to the "Sex and the City" plot, which was added in post production, according to the New York Times.
"I'm not going out like Mr. Big," Wags says in the "Billions" season premiere.
Peloton's share price plunged more than 75% in 2021, and the company hasn't fared much better so far this year. The stock is down nearly 25% and trading at its lowest level in nearly two years.
CNBC reported Thursday that Peloton was considering pausing production of its low-end bike for two months, but CEO John Foley categorized "rumors that we are halting all production of bikes and Treads" as "false."
Peloton became a staple for many during stay-at-home restrictions. But now consumers are returning to gyms, and the company has faced some PR headaches involving everything from crises befalling fictional television characters to product recalls. There is also more competition from upstarts selling cheaper bikes.
After Mr. Big's death on the show, Peloton released a tongue-in-cheek ad in response. The company soon pulled the ad in the wake of allegations against Mr. Big actor, Chris Noth, who was in the ad.
Peloton was trading at US$27.06 at Friday's close.
- CNN Business' Paul R. La Monica contributed to this report.
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Reuters photographer Mohammed Salem captured this year's prestigious World Press Photo of the Year award Thursday with a depiction of loss and sorrow in Gaza, a heartrending photo of a Palestinian woman cradling the body of her young niece.
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One of the most prominent figures in the far-right Alternative for Germany party went on trial Thursday on charges of using a Nazi slogan, months before a regional election in which he is running to become his state's governor.
A strong earthquake that struck southwestern Japan left nine people with minor injuries and caused damage such as burst water pipes and small landslides, authorities said Thursday. But there was no danger of a tsunami.
The mayor of Copenhagen said Thursday that she has been in touch with her Paris counterpart to see what could be learned from the reconstruction of the Notre Dame cathedral in the French capital, after a fire devastated the Danish city's 400-year-old stock exchange building.
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New archeological investigations in Guatemala reveal that the ancient Maya people had a ritual of burning royal human remains as a public display of political regime change.
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Eight-year-old songwriter Zuri Hamilton from Miramichi, N.B., got to show off her talent on 'The Kelly Clarkson Show' on Monday.
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Ten beagles rescued from animal testing in the United States arrived in Alberta on Wednesday, thanks to a Canadian charity.
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The NFL draft will be offensive. We’re not talking about hurt feelings. This draft has the potential to set a record for most offensive players selected in the first round.
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Calls for action against Israel in international soccer because of the conflict with Hamas will be stepped up by Palestinian officials at the annual FIFA congress next month.
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A driver from London will have to find alternative transportation after an OPP officer clocked them travelling nearly 200 km/h on Highway 401 over the weekend.
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WARNING: Please be aware that some details of this story are upsetting. An animal cruelty investigation is underway in northern Ontario after a box of dead puppies was found at a landfill site, police say.
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Tim Hortons Roll Up The Rim contest may be in hot water yet again after several customers received emails falsely congratulating them on winning the Tracker boat worth nearly $60,000.
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A 65-year-old northern Ontario woman says her winning lottery scratch ticket is the best present she has ever received.
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A Celebrity Apex cruise to the Caribbean this month turned into a rocking Newfoundland kitchen party when hundreds of people from Canada's easternmost province happened to be booked on the same ship.
A pricing agreement has been reached between crab fishers and seafood processors that will allow for Newfoundland and Labrador's annual crab fishery to get started.
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