As the editor of Cosmopolitan magazine for 32 years, Helen Gurley Brown championed the idea that women should get everything they wanted out of life -- including great sex.

Her frank talk about sex angered some militant feminists such as Betty Friedan, who dismissed Cosmopolitan magazine and its message to women to use their feminine wiles to get what they wanted.

Despite such controversy, however, the rail-thin Brown turned the once-troubled Hearst publication into a financial winner, and became the new guru of sexual liberation for generations of women.

“I would want my legacy to be, ‘She created something that helped people,’ Brown said when he exited the magazine in 1997.

To that end, here are 10 quotes from the Cosmo editor that capture her outlook on women in the modern world.

1. “If you’re not a sex object, you’re in trouble.” 

2. “Nearly every glamorous, wealthy, successful career woman you might envy now started out as some kind of schlep.”

3. “A man likes to sleep with a brainy girl. She’s a challenge. If he makes good with her, he figures he must be good himself.” 

4. “Good girls go to heaven, bad girls go everywhere.” 

5. “One of the paramount reasons for staying attractive is so you can have somebody to go to bed with.”

6. “You can have your titular recognition. I'll take money and power.”

7. “Beauty can't amuse you, but brainwork -- reading, writing, thinking -- can.” 

8. “My success was not based so much on any great intelligence but on great common sense.” 

9. Money, if it does not bring you happiness, will at least help you be miserable in comfort.”

10. “How could any woman not be a feminist? The girl I’m editing for wants to be known for herself. If that’s not a feminist message, I don’t know what is.”