The Royal Canadian Legion turns to Amazon for annual poppy campaign boost
The Royal Canadian Legion says a new partnership with e-commerce giant Amazon is helping boost its veterans' fund, and will hopefully expand its donor base in the digital world.
Since the Oct. 25 launch of its Amazon.ca storefront, the legion says it has received nearly 10,000 orders for poppies.
Online shoppers can order lapel poppies on Amazon in exchange for donations or buy items such as "We Remember" lawn signs, Remembrance Day pins and other accessories, with all proceeds going to the legion's Poppy Trust Fund for Canadian veterans and their families.
Nujma Bond, the legion's national spokesperson, said the organization sees this move as keeping up with modern purchasing habits.
"As the world around us evolves we have been looking at different ways to distribute poppies and to make it easier for people to access them," she said in an interview.
"This is definitely a way to reach a wider number of Canadians of all ages. And certainly younger Canadians are much more active on the web, on social media in general, so we're also engaging in that way."
Al Plume, a member of a legion branch in Trenton, Ont., said the online store can also help with outreach to veterans who are far from home.
"For veterans that are overseas and are away, (or) can't get to a store they can order them online, it's Amazon." Plume said.
Plume spent 35 years in the military with the Royal Engineers, and retired eight years ago. He said making sure veterans are looked after is his passion.
"I've seen the struggles that our veterans have had with Veterans Affairs … and that's why I got involved, with making sure that the people get to them and help the veterans with their paperwork."
But the message about the Amazon storefront didn't appear to reach all of the legion's locations, with volunteers at Branch 179 on Vancouver's Commercial Drive saying they hadn't heard about the online push.
Holly Paddon, the branch's poppy campaign co-ordinator and bartender, said the Amazon partnership never came up in meetings with other legion volunteers and officials.
"I work at the legion, I work with the Vancouver poppy office and I go to the meetings for the Vancouver poppy campaign — which includes all the legions in Vancouver — and not once has this been mentioned," she said.
Paddon said the initiative is a great idea, but she would like to have known more about it.
The legion also sells a larger collection of items at poppystore.ca.
This report by The Canadian Press was first published Nov. 9, 2024.
CTVNews.ca Top Stories
Alberta RCMP officer charged with 2 counts of sexual assault
A Leduc RCMP officer has been charged in connection with sexual assaults that happened two years ago.
Alleged gang member driving from U.S. arrested at Canadian border after making wrong turn
An alleged gang member coming from the United States was arrested at the Canadian border after reportedly making a wrong turn onto the Peace Bridge border crossing.
Trump demands immediate release of Oct. 7 hostages, says otherwise there will be 'HELL TO PAY'
President-elect Donald Trump is demanding the immediate release of the Israeli hostages still being held in Gaza, saying that if they are not freed before he is sworn into office there will be “HELL TO PAY."
Kingston, Ont. doctor in 'disbelief' after being ordered to repay $600K for pandemic vaccination payments
An Ontario health tribunal has ordered a Kingston, Ont. doctor to repay over $600,000 to the Ontario government for improperly billing thousands of COVID-19 vaccinations at the height of the pandemic.
Nova Scotia lawyer suspended following ugly courtroom fracas
A Nova Scotia lawyer who had to be restrained by deputy sheriffs during a court appearance earlier this year has lost his appeal of a suspension following the bizarre incident.
Harvey Weinstein hospitalized after 'alarming blood test,' attorney says
Harvey Weinstein was hospitalized Monday following an 'alarming blood test,' his attorney said, less than a week after he filed a legal claim alleging substandard medical care at New York City's notorious jail complex.
AC/DC announces North American stadium tour, Vancouver lone Canadian stop
Big news for AC/DC fans as the heavy metal bigwigs announced Monday they will hit the road next spring. But as of now, there’s only one Canadian show on the docket.
Negotiations between Canada Post, union still on hold
Canada Post says it's waiting for a response from the union representing some 55,000 striking workers after it offered a new framework for negotiations over the weekend.
Wind chills of -50, snowfall of up to 50 cm: Canada's weather forecast
As the second day of December unfolds, Canadians from coast to coast are experiencing a range of wintry conditions. Here's what's happening in different parts of the country.
Local Spotlight
Winnipeg city councillor a seven-time provincial arm wrestling champ
A Winnipeg city councillor doesn’t just have a strong grip on municipal politics.
Watch: Noisy throng of sea lions frolic near Jericho Beach
A large swarm of California sea lions have converged in the waters near Vancouver’s Jericho and Locarno beaches.
Auburn Bay residents brave the cold to hold Parade of Lights
It was pretty cold Saturday night, but the hearts of those in a southeast Calgary neighbourhood warmed right up during a big annual celebration.
Three million grams of cereal collected to feed students in annual Cereal Box Challenge
The food collected will help support 33 breakfast and snack programs in the Greater Essex County District School Board.
Regina's LED volume wall leaving Sask. months after opening
Less than a year after an LED volume wall was introduced to the film world in Saskatchewan, the equipment is making its exit from the province.
Temperature records broken, tied following latest snowfall in Saskatchewan
Saskatchewan received yet more snow as winter continues to ramp up on the prairies. With the increased precipitation, communities have recorded dipping temperatures – with a handful breaking or tying longstanding records.
'My dear Carmel': Lost letters returned to 103-year-old Guelph, Ont. woman
A young history buff was able to reunite a Guelph, Ont. woman with letters written by her husband almost 80 years ago.
'We have to do something': Homeless advocates in Moncton reaching out for help over holidays
Twice a week, Joanne and Jeff Jonah fill up their vehicle full of snacks and sandwiches and deliver them to the homeless in downtown Moncton, N.B.
100-year-old Winnipeg man walks blocks to see his wife
It's considered lucky to live to be 100, but often when you hit that milestone, you're faced with significant mobility issues. Not Winnipeg's Jack Mudry. The centenarian regularly walks five blocks to get where he wants to go, the care home where his wife Stella lives.