TikTok to partner with TalkShopLive for U.S. live shopping platform
TikTok is due to enter a partnership with Los Angeles-based TalkShopLive to launch its live shopping platform in North America by outsourcing its operation, the Financial Times reported on Saturday citing two people familiar with the operations.
The companies are still finalizing the arrangements, the FT report said, adding that no contracts have been signed so far.
TikTok did not immediately respond to Reuters' request for comment while a representative for TalkShopLive declined to comment.
Bytedance-owned TikTok's live shopping platform TikTok Shop is available in Asian markets including Thailand, Malaysia and Vietnam. It was launched in the U.K. last year, according to the report.
TikTok Shop allows users to buy products through links on the app during live broadcasts, and the Los Angeles based TalkShopLive app works on a similar concept. TalkShopLive describes itself as a "live streaming, social buying and selling platform," on its website.
TalkShopLive signed an agreement with U.S. retailer Walmart last year to provide shoppable content through embeddable videos across Walmart.com.
The reported partnership comes at a time when TikTok, which counts the United States as its largest market, is facing scrutiny from U.S. lawmakers questioning the Chinese-owned app's safeguards of user data.
Reporting by Akanksha Khushi in Bengaluru; Editing by Josie Kao
Food prices in Canada will continue to escalate in the new year, with grocery costs forecast to rise up to seven per cent in 2023, new research predicts.
Nine out of 10 Canadians believe there could be a recession in 2023, according to a new national survey, with four out of 10 calling it 'likely.'
At first glance, it might seem like the deals have never been better as posters in store windows and online ads trumpet a steady stream of holiday sales. But some consumers say the discounts are more hype than real.
With the 2023 post-secondary education application deadlines approaching, many students across Canada are looking for alternatives to university and college, leaving parents anxious taking a ‘gap year’ could mean they never return to school.
Wouldn't it be nice to never have to work again? While this may sound like a dream to many, it is entirely possible. CTVNews.ca personal finance contributor Christopher Liew shares a handful of helpful tips on how to potentially achieve financial independence.
Recent homebuyers with variable-rate mortgages will find the adjustment to higher interest rates more painful, said Bank of Canada senior deputy governor Carolyn Rogers.
Buying your first car can be as exciting as it is daunting. Whether you’re buying a car off the lot from a dealership or purchasing a car in a private sale, contributor Christopher Liew shares in an exclusive column for CTVNews.ca a few basic tips that you should always keep in mind.
In March 2022 alone, food banks across Canada had 1.5 million visits, a 15 per cent increase from the year prior and the highest recorded usage on record.