DAVOS - Prime Minister Justin Trudeau continues his re-branding of Canada's economy today with three marquee events and several high level meetings.

But it remains unclear why a session called "A New Beginning for Canada," and a luncheon called "A New Chapter for Canada" are both closed to the media.

Trudeau will also join a panel focused on gender parity alongside billionaire philanthropist Melinda Gates and Facebook executive Sheryl Sandberg. It is an interesting topic at a forum that is 83% male.

Meanwhile, Trudeau is continuing with his attempts to give Canada a fresh image at the World Economic Forum: focusing less on resources and oil, and more on diversity and technology.

It's a message that is being warmly received by many here, but has angered some politicians and energy groups in recession-hit Western Canada.”

Other notables scheduled to meet with Trudeau:

  • Carlos Ghosn, Chairman and CEO of Renault-Nissan Alliance.
  • Jack Ma, billionaire and CEO of Alibaba (China's version of Amazon)
  • Bill Gates, Founder of Microsoft

Trudeau will also meet with Canadian reporters later today.