FREDERICTON -- There's something new coming to the shelves of New Brunswick grocery stores -- beer.

NB Liquor has announced it will start offering beer and an updated wine selection in select grocery stores starting in October.

Brad Cameron, acting president of the Crown-owned liquor agency, says customers want more convenience.

Wine sales were allowed in a limited number of grocery stores beginning in 2014 as a pilot project, and now there are 66 grocery outlets offering cider and wine.

Cameron says locally produced beer will be available in grocery stores on a phased-in basis.

Finance Minister Ernie Steeves says NB Liquor is responsibly "adapting and responding" to consumers' demands.