Gucci launches community fund and scholarship program
In this Feb. 21, 2018, file photo, a model wears a creation as part of the Gucci women's Fall/Winter 2018-2019 collection, presented during Milan Fashion Week, in Italy. (AP Photo/Antonio Calanni)
The Associated Press
Published Tuesday, March 19, 2019 3:59PM EDT
NEW YORK -- Gucci is announcing a new global program called Gucci Changemakers as part of the fashion company's continuing effort to foster diversity and inclusion through community action.
The multiyear program includes a $5 million fund with a particular focus on building strong connections and opportunities within communities of colour. It's enlisting a council made of community leaders who will select non-profit partner organizations in key cities. There will also be a $1.5 million four-year scholarship program in North America that aims to bring a more diverse pool of students to enter the fashion industry. It's also launching a company-wide volunteering program that covers such issues as homelessness.
The initiative follows Gucci's announcement last month of a long-term diversity and inclusion plan following an uproar over an $890 sweater that resembled blackface.