Skip to main content

Drake invests in Toronto pot company Bullrider, becomes partner and strategic adviser

Rapper Drake gestures after watching an NBA basketball Western Conference Play-In game between the Los Angeles Lakers and the Golden State Warriors Wednesday, May 19, 2021, in Los Angeles. (AP Photo/Mark J. Terrill) Rapper Drake gestures after watching an NBA basketball Western Conference Play-In game between the Los Angeles Lakers and the Golden State Warriors Wednesday, May 19, 2021, in Los Angeles. (AP Photo/Mark J. Terrill)
Share
TORONTO -

Drake has invested in a Toronto cannabis company months after his partnership ended with Canopy Growth Corp.

Bullrider announced the rapper's involvement in the pot company today, but did not share the size of his investment.

Bullrider says Drake will also take on a partner and strategic adviser role and help develop the company's strategy for the North American market.

Drake had been dabbling in the Canadian cannabis market with his More Life Growth Company, which partnered with pot giant Canopy Growth in 2019, before the two parted ways in June.

Drake collaborator and producer Noah “40” Shebib co-owns Bullrider, whose products he credits with helping him manage multiple sclerosis.

The company is working on opening a farmgate cannabis store in Brampton, Ont. this month.

“I've always viewed 40 as the expert when it comes to cannabis so I'm very excited to invest, partner and contribute to setting a new standard for a premium cannabis experience,” Drake said in a statement.

This report by The Canadian Press was first published Oct. 15, 2021.

CTVNews.ca Top Stories

A look inside the gutted 24 Sussex Drive

The National Capital Commission is providing a glimpse inside the gutted 24 Sussex Drive, more than a year after the heritage building along the Ottawa River was closed.

Local Spotlight

'It was surreal': Ontario mother gives birth to son on day of solar eclipse

For many, Monday's total solar eclipse will become a distant memory or collection of photos to scroll through in the years to come. But for Alannah Duarte and her family, they'll be reminded of the rare celestial event every year they celebrate their youngest son's birthday, as he was born on the day of the momentous occasion.

Stay Connected